News

The Art of Product Development

Wednesday, June 6th, 2012

Product development is a difficult, but rewarding journey. Seeing the Fairford team take a new product from an idea, to a sketch, to a 3D CAD drawing, to prototype models and eventually the finished product is an exciting process. A process we have been repeating for our own products and bespoke designs for over 30 years.

This level of ability does not happen by accident, we have assembled a team of individuals who constantly combine their skills in project management, mechanical design, electronics and software development to deliver innovative solutions.

As technology evolves, there must be constant investment in the latest tools, training and personal development. In 2011, we started an apprenticeship scheme with the aim to train product development engineers for the future.

Only once the people, tools and ideas are in place, then the process of translating this to a finished product can begin. The key factor in this phase is communication, listening to the needs of the market, considering comments from our customers, and incorporating innovations from the team.  This process is constantly reviewed to ensure the project remains on track and delivers the best possible product, at the right price.

In this ever more competitive World, the difference between ordinary and the exceptional is truly tiny. When we launch our new range of motor controllers later in the year you will be able judge our product development skills.

Mark Shepherd, MD


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With a range of products from PFE to centris, Fairford offers a solution for every motor starting application.

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