Powerful, robust, energy saving soft starters proven in thousands of applications around the world


Fairford’s soft starter technology allows operators working with one of the world’s most precious and widely consumed commodities – water - to optimise performance, save energy and reduce operational costs of water management electrical systems.


The growth in the global compressor market for Heating, Ventilation and Air Conditioning (HVAC) is creating demand for features, such as those in Fairford’s range of soft starters, that make automatic adjustments to the motor/compressor to deliver benefits from reduced current levels and torsional effects that are placed upon the compression and electrical system.


Fairford’s range of LV soft starters offer significant operational and cost advantages across a range of industries operating in the manufacturing sector:

  • Automotive
  • Chemical / Pharmaceutical
  • Pulp, paper and packaging
  • Engineered wood
  • Food, beverages and brewing
  • Switchgear, MCC panel builders and system integrators
Mining, Quarrying & Aggregates

Fairford’s synergy™ soft starter is a proven work-horse within the mining, quarrying aggregates sectors, providing proven reliability in these harsh environments.

These sectors consume nearly 10% of the world’s market for electrical motors and control systems, including soft starters to control pumps, fans, conveyors, mixers, crushers, vibrating screens, kilns, ovens, screw feeders and washers/dryers.


Fairford™ soft starters offer many innovative features that deliver real benefits to operators in a wide variety of sectors, maximising productivity and providing intelligent control:

  • Oil and Gas
  • Materials Handling
  • Irrigation
  • Facilities Management
Learn more about our expertise
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Fairford products are available in these regions

Global Service & Repair Locations
Motortronics USA

Phasetronics Inc. dba Motortronics, 1600 Sunshine Drive
Clearwater, Florida 33765
Tel: 727-573-1819     Fax: 727-573-1803




Central America

Motortronics Korea

41, Cheoyongsaneop 4-gil, Cheongryang-myeon
Ulju-gun, Ulsan, Korea
Tel: 052-237-5808     Fax: 052-237-5806